New Marketing Models for e-Books
New marketing models for e-books were being developed begining of 2009 and dedicated reading hardware was produced. E-books (as opposed to ebook readers) have yet to achieve global distribution. In the United States, as of September 2009, the Amazon Kindle model and Sony’s PRS-500 were the dominant e-reading devices. By March 2010, some reported that the Barnes & Noble Nook may be selling more units than the Kindle. On January 27, 2010 Apple, Inc. launched a multi-function device called the iPad and announced agreements with five of the six largest publishers that would allow Apple to distribute e-books. However, many publishers and authors have not endorsed the concept of electronic publishing, citing issues with demand, piracy and proprietary devices.
In July 2010, online bookseller Amazon.com reported sales of ebooks for its proprietary Kindle outnumbered sales of hardcover books for the first time ever during the second quarter of 2010, saying it sold 140 e-books for every 100 hardcover books, including hardcovers for which there was no digital edition. In July this number had increased to 180 Kindle ebooks per 100 hardcovers. Paperback book sales are still much larger than either hardcover or e-book; the American Publishing Association estimated e-books represented 8.5% of sales as of mid-2010. In Canada, the option of ebook publishing took a higher profile when the novel, The Sentamentalists, won the prestigious national Giller Prize. Owing to the small scale of the novel’s independent publisher, the book was initially not widely available in printed form, but the ebook edition had no such problems with it becoming the top-selling title for Kobo devices.
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